Coca-Cola tried using AI for their big holiday ads in 2024 and 2025… and it backfired. People said the campaigns felt cold, fake, and nothing like the warm tradition Coke is known for. The magic just wasn’t there. Meanwhile, FedEx did the exact opposite. They took a real story—a delivery driver facing down a venomous snake—and turned it into a fun animated spot as part of their “Tall Tales of True Deliveries” campaign. Real moments, real people… just brought to life in a creative way. Two brands
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Coca-Cola tried using AI for their big holiday ads in 2024 and 2025… an…
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