Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Measuring marketing efforts is a vital task for every ...
Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...
Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...
In hindsight, marketing agency Influence & Co. seemed to be ahead of its time. The marketing and sales team of seven didn't know a global pandemic would soon halt all travel and in-person conferences, ...
The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...
Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts. Customer experience practitioners can choose ...
A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...
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