Google discontinued its Universal Analytics (UA) product July 1, 2023. All websites should have been upgraded to the new version, Google Analytics 4 (GA4), which has significant changes related to ...

Website optimization is a process of enhancing website performance through the improvement of user experience as well as the increase of the conversion rate. Website optimization consists of some ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...