VB's launches mid-strength beer to rival Great Northern amid generational shift in drinking

Australia's youngest drinkers aren't as fond of a tipple as their older counterparts and VB could be trying to tap into this ...
The Shout

Victoria Bitter moves into mid-strength with VB Mid

Brewed with the same flavour characteristics as VB Classic, VB Mid features just one standard drink in each 375ml can or ...

VB goes mid with new William McInnes-voiced campaign

In 2023, Victoria Bitter launched VX, a 6% ABV beer intended to buck the rise of mid-strength drinks. It seems some trends are too lucrative to pass over, as a new campaign introduces the VB Mid, a 3.

Asahi challenges Great Northern with new low-alcohol Victoria Bitter: We put it to the test

A weaker version of popular Aussie beer Victoria Bitter is set to make a splash in the drinks market as younger generations ...

‘When The Day Is Done But The Job Isn’t’: VB Campaign Introduces New Mid-Strength Beer Via Droga5

Created by Droga5 ANZ, part of Accenture Song, the campaign uses the iconic voice of William McInnes, who starts with the ...

'VB Mid’ via Droga5

VB is launching its 3.5% mid-strength beer in a campaign via Droga5, part of Accenture Song. VB Classic remains at 4.9% ABV ...
Campaign Asia

Pay for your beer with the Australian sun

Victoria Bitter (VB) has joined forces with Clemenger BBDO Melbourne to launch the VB Solar Exchange, a programme that enables people to trade excess solar energy for slabs (24-bottle cartons) of VB.