AI is shaped by AI makers to optimize user engagement. But when giving mental health advice, focus should be on outcomes.

There are traditional engagement initiatives, such as setting up a loyalty program or asking for feedback. But in the 21st century, one of the best ways to fuel engagement is through emerging ...

Let’s be honest: getting people’s attention online is no easy feat. With distractions everywhere, marketers are always searching for fresh ways to connect with their audience. One approach that’s ...

Online community and discussion platform Reddit (NYSE:RDDT) in Q4 CY2025, with sales up 69.7% year on year to $725.6 million. On top of that, next quarter’s revenue guidance ($600 million at the ...

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user ...

Reddit RDDT is a community-led platform built around real-time, interest-based discussions across 100,000+ active communities. With advertising as its main revenue driver, Reddit’s growth hinges on ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

Bilibili’s Q4 revenue jumps 22% as mobile games and advertising drive growth, with DAUs reaching 103 million. Bilibili beats earnings estimates as CEO highlights AI potential and strong user ...

This blog post was authored by Uma Ramanathan, FAIA, LEED AP, Principal and Leader of Pediatric Healthcare, Shepley Bulfinch. At Shepley Bulfinch we recognize the critical importance of engaging ...

The usage of Customer Journey Mapping (CJM) has been a topic of debate. While some dismiss it in digital service design as a mere formality, others see it as an indispensable tool for crafting ...