1. The original Trix mascot was a stick-figure flamingo. When the cereal first debuted in 1955, General Mills designed a simple, accurate flamingo mascot. We would probably sneer at the thick lines ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

It's the moment we've all been waiting for: General Mills has announced its new mascot. And he's not just cute — he's a real-life rabbit. The Houston-based bunny beat out more than 7,500 other silly ...

A 2-year-old Holland Lop rabbit from Houston landed on a cereal box this week. The bunny, named Cinnabun, was chosen from more than 7,500 entrants to replace the cartoon Trix Rabbit on the popular ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Being a '90s kid is more than knowing all the words to the Pokemon theme song. It's having a vast store of memories of watching cartoons, then being bombarded with a vaguely unsettling anthropomorphic ...