NBC’s biennial Olympics broadcasts tend to lift the network’s other programming as well, with the NBC Nightly News and morning show Today typically surging in the ratings during the summer and winter games.

After dropping an accidental F-bomb on the "Today" show, Olympic gold medalist Mikaela Shiffrin dropped a public apology on Instagram.

Executives at ABC are worried the ratings shift will be permanent.

Malinin fell twice in the men's figure skating final at the Winter Olympics on Feb. 13

Simone Biles, the most decorated gymnast in the sport's history, went on NBC's TODAY show on Tuesday and discussed numerous topics, including her support of American figure skater Ilia Malinin after his eighth-place finish in the Winter Olympics.

Danika Mason apologized for drinking before a live segment during which she appeared to slur her words while reporting at the Winter Olympics.

Figure skater Dorothy Hamill became a gold medalist during the 1976 Olympic Games. “The skate, I don’t remember at all, so it’s kind of fun sometimes to see the old-time video,” Hamill said during a February 2026 appearance on the Today show.