Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Tide had an interesting Super Bowl strategy as far as advertising went: choosing to employ Charlie Day, get him messy and make him wander into what appeared to be a bunch of other commercials in the ...