Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

While Pink Floyd could not have envisioned the internet, let alone social media, when they released Comfortably Numb in 1979, the lyrics might as well apply to Meta’s wannabe “Twitter Killer,” Threads ...

Threads, the Twitter rival spun off from Instagram, was one of the fastest apps to clock 100 million users, achieving the milestone within a week of its launch. But it appears that interest in the app ...

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Meta's Threads app is becoming overrun by engagement bait -- or polarizing content created to elicit impassioned responses from users, according to a post by Instagram head Adam Mosseri, who said the ...

What comes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor. Last week, the text-based social media platform reported a record 100 million sign-ups ...

Launched on 6 July, Threads by Meta quickly captivated the industry, emerging as a promising tool for brand engagement. The platform empowered brands to foster communication and interactions with ...

They rushed to sign up, but they’re not hanging around much. The number of daily active users on Meta’s Threads has plunged about 70% since the purported Twitter killer’s July 7 peak engagement, The ...

Less than two years since its launch, Threads is attracting more users, more advertisers and driving higher engagement than its main competitor, X, according to a new report by Buffer. In its analysis ...

If you’re active on Meta’s Threads app, then you’ve probably encountered some amount of engagement bait in your “for you” feed. Now, Instagram chief Adam Mosseri has acknowledged the issue, saying ...