Smell can evoke powerful memories, subtly influence attraction, and even regulate stress. But research suggests that what we sense depends as much on experience as on biology.

Add Yahoo as a preferred source to see more of our stories on Google. The smell of rain is called “petrichor,” and its origins are surprisingly complex. You know the smell. It’s there every time the ...

STORY@KETV.COM. IT IS SPRING IN NEBRASKA, AND THAT MEANS WE HAVE RAIN IN THE FORECAST MULTIPLE DAYS IN TODAY’S WEATHER. EXTRA METEOROLOGIST CAITLIN HARVEY BREAKS DOWN. WHY SPRING RAINS? THAT SIGNATURE ...

The sense of smell, it turns out, is highly individual—a scent that is enticingly floral to one person may be off-putting and chemical to another. Researchers in Germany -recently asked 1,227 ...