Sampling is a tool researchers use for marketing, sociology or empirical study. In order for sampling to be productive, the data analysis must not be tainted. There are techniques for creating a ...

We have previously discussed the importance of estimating uncertainty in our measurements and incorporating it into data analysis 1. To know the extent to which we can generalize our observations, we ...

How They Differ and Practical Uses in Finance and Investing Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global ...

You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your ...