11dOpinion
Daniel Hulme: The new agency bench – human judgement, AI agents & Rory Sutherland’s brain
One of the most memorable lines I’ve heard recently was WPP’s chief technology officer, Stephan Pretorius, describing the ...
The advertising guru Rory Sutherland (if you don’t know who he is, you should look him up) recently posted a piece of work ...
In this rapid-fire session, one of The Drum’s regular columnists shares their insights on what 2026 will bring for brands and marketers. Expect fast analysis, bold provocations and clear ...
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