Imagine you’re a retail leader at a fast-growing wellness brand in the year 2030, looking ahead to next week’s demand and knowing that one wrong forecast could cost millions. You open your integrated ...

Noise users can bet on the popularity of everything from the Labubu craze to ChatGPT. It could be the first prediction market for the attention economy.

What are the key business trends for 2026? In particular, how will firms make use of AI and what impact will AI have on the way that firms handle data and their own internal organisational structure?

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