Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

WebFX reports Microsoft's Copilot search ads are 25% more effective than traditional search ads, enhancing user experience and engagement.

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives ...

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax. Campaign total budgets are ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...