Some 30 customers are suing Olaplex, a luxury hair care brand. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Looking for a refresh, the 44-year-old ...

Besides a hair-loss lawsuit, Olaplex faces challenges growing the brand, from getting into new salons to maintaining market share against rivals.

Olaplex, a beauty brand favored by TikTok and Instagram influencers, sells hair products that dozens of customers allege caused “serious injury,” according to a lawsuit filed last week. Olaplex denies ...

Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website.

Unless you have been living under a rock, you’re probably more than aware of the wonders of Olaplex. The system was created to aid with chemical in-salon treatments like bleaching and relaxing, which ...

Olaplex is facing a lot of challenges — and not just legal ones. The hair care brand is defending itself against a lawsuit from a growing number of users who claim that the company's bond-building ...