This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

We study robust formulations of assortment optimization problems under the multinomial logit choice model. The novel aspect of our formulations is that the true parameters of the logit model are ...

Citations: Jain, Dipak C., Frank Bass. 1989. Effect of Choice Set Size on Choice Probabilities: An Extended Logit Model. International Journal of Research in Marketing. (1)1-11.

In this paper, we consider the yet-uncharted assortment optimization problem under the Exponomial choice model, where the objective is to determine the revenue maximizing set of products that should ...

Steele, F., Washbrook, E., Charlton, C. and Browne, W.J. A longitudinal mixed logit model for estimation of push and pull effects in residential location choice. Choice of residential location ...