Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.
While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback