Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can ...

Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.

Apple confirmed that the current ads will run in either the existing position or further down in search results.

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...

App marketers pour billions into ads with blind bidding wars, while high-intent users are searching app stores directly. A new approach is capturing 300% more installs by dominating those search ...