I’ve seen the pattern over and over: The best companies listen to their customers. Why create something unless customers want it? Rather than investing time and money into a product or service that ...

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a far more dynamic customer journey. Audiences now move fluidly between ...

Imagine your team implements a fantastic marketing campaign, and suddenly—success! The customers you want are knocking on your door. But then comes the next big question: Who will answer it? I ...

SAN FRANCISCO--(BUSINESS WIRE)--Guide, the leading candidate experience platform, announces recognition by Greenhouse, the hiring software company, as a Customer-Preferred Partner. Today, the company ...

Every company wants to be innovative, but innovation comes with its share of difficulties. One key challenge for early-stage companies that are disrupting a particular space or creating a new category ...

Traditional marketing has your marketing automation, campaigns, and touchpoints all planned ahead of launch. And once those plans are in motion, they can be inflexible and can fail to connect with ...

SECO Spa CEO, Massimo Mauri joins Jill Malandrino on Nasdaq TradeTalks to discuss how the company is providing solutions to guide customers through their digital transformation process. Sign up for ...

Complex pricing structures, like those of cable TV providers, frustrate customers seeking clear costs and value, often eroding trust. You should emphasize value through transparent pricing and an ...

TOKYO, Sept 1, 2022 - (JCN Newswire) - - Fujitsu today announced a comprehensive update to bolster its modernization services offerings, boldly reimagining its approach for customers' existing ...

You’ve probably heard of digital twins and may be wondering, what is a digital twin and is it applicable to marketing? The concept of digital twins first came about in manufacturing in the early 2000s ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

It’s good practice for businesses to ensure accommodations for customers and clients with disabilities. Often, it’s the law—specifically, the Americans with Disabilities Act. Accessibility can also ...