Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.

NowVertical Group Inc. (TSXV: NOW) ('NowVertical” or the 'Company”), a data and AI solutions and services provider, announced today that it has received the 2026 Google Cloud Data & Analytics Partner ...

Google Analytics now lets you compare up to five metrics side by side. New anomaly detection flags unusual data patterns automatically. Enhanced transaction reporting provides more detailed revenue ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update ...

Explore the best data analytics tools for enterprises in 2026 that harness AI and advanced analytics to improve data-driven decision-making. Uncover key features, pricing, and ideal use cases to boost ...