"Give me a break, give me a break, Break me off a piece of that KitKat bar." That's what racing fans at the Silverstone ...

Discover how KitKat’s F1 collaboration signals a shift toward experiential marketing in confectionery, opening new opportunities for innovation and youth engagement.

Quick! Eat it before it melts!

A life-sized Formula 1 car - crafted entirely from chocolate - is set to turn heads when it goes on display in York city centre today.

The Cadillac Formula 1 team took to the Silverstone circuit to shakedown its 2026 car for the first time on Friday. Cadillac will join the F1 grid as its 11th team in 2026, and ahead of its debut ...

Luxury collaborations and creative brand activations are becoming a powerful way to capture the imagination of audiences ...

The 2026 Williams Formula 1 car finally hit the track for the first time with a shakedown at Silverstone just a week after the British squad skipped the Barcelona shakedown. F1 hosted its first ...

Cadillac put their first Formula 1 car on track at Silverstone on Friday, with reserve driver Zhou Guanyu behind the wheel. The team shared footage of the run on social media. Back in November, Sergio ...

Mercedes revealed its 2026 car on Thursday, with team CEO Toto Wolff saying the smaller, narrower and lighter chassis will be up to the challenge for F1's technical shakeups in the upcoming season.