Following up from the Curry Brand’s “Curry Flow 9” sneaker, Under Armour is now supplying its latest running shoe, this time curating a newly-introduced “Flow Synchronicity.” By creating a traditional ...

The sneaker world can be as exclusive as the shoes it revolves around, especially if you’re a woman. There’s a serious lack of women’s sizing in sneakers, and an absence of female designers and ...

NEW YORK — Under Armour is accelerating its efforts to attract the female athlete. In a return to in-person events, the Baltimore-based sports brand hosted a two-day event in the Meatpacking District ...

It’s been 45 years since the invention of the sports bra, an early example of activewear designed for women. Yet for much of the sporting-goods industry, adapting men’s gear for women instead of ...