It was only a matter of time before Facebook would make the obvious move of extending its massive user data base, unified logins, and relationships with publishers to create a mobile ad network for ...

Nearly three-quarters of Facebook's advertising revenue now comes from mobile ads, as many more users access the social network on smartphones and other handheld gadgets. Facebook, which bought the ...

When Facebook filed for its Initial Public Offering months ago, the lack of a clear monetization strategy for the company’s massive mobile presence was a source of comment and concern. But analysts ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

Whoopsie. Proving that it’s always good to dot those i’s and cross those t’s, social media firm TBG Digital has amended a report that originally concluded that Facebook’s mobile ad click-through rate ...