Online advertising company DoubleClick has phased out its Internet ad profiling service as part of its shift from media services, proving consumer tracking doesn't always pay. The New York-based ...

Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad ...

Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...

Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...

Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network and DoubleClick services. The company says they’re designed ...

After getting approval from the European Union for its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company’s technology and ...