When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just an emotion to becoming an economic force. With nostalgic campaigns capable ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Imagine walking into your favorite store. As you stroll through the aisles, a particular product catches your eye. You feel an inexplicable pull toward it, almost as if it’s calling out to you. You ...

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with ...

Charles Lindsey’s primary expertise lies in consumer behavior, with an emphasis on how market information influences product trial, product usage and brand attitudes. He has written for Fortune ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.