The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

Get ready to paint the town—all the colors of the rainbow. The prismatic art installation Color Factory is making its inaugural East Coast debut this August, with tickets available starting on Tuesday ...

CHICAGO (WLS) -- The third installment from Color Factory engages all the senses, including 15 new installations and exciting artist partnerships across over 25,000 square feet. Additionally, Color ...

Adding its own bold statement to the cultural canvas that comprises Houston's art scene, Color Factory Houston is a fun, enticing escape for Houstonians looking for a unique outing. Visitors can ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

Unlike traditional museums, which typically adhere to a strict “look but don’t touch” policy, The Color Factory in San Francisco encourages guests to fully immerse themselves in the exhibits. Each ...

One of the most colorful museums in Chicago is now dubbed the 'best' immersive art experience in the country. Color Factory Chicago, located inside the Willis Tower at 233 S. Wacker, was just voted ...

Color Factory, an immersive art pop-up that opens in Houston this weekend, is intended to enhance all the senses. Employing a distinctive color palette organizers chose to represent Space City, ...