Judging by the volume of product announcements and press coverage over the last couple of years, customer relationship management (CRM) is probably the most talked about category of enterprise ...

There is a gold mine of information on prospects and customers stored within your CRM system. And we've written a great deal on how you need to integrate that data with your web content management ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part ...

Today we’d like to introduce to an interesting new CRM web application called Dashboard. The reason why I thought this was a worthwhile mention? Primarily because I’m a sucker for a clean UI, but more ...