Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

Lecture style classroom. Has three large monitors for projection from a laptop as well as a document camera. Made possible through generous support from Will Hinkston, Jr. MBA '81 (2024).

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

There was a time when the dominant view of business leaders was that people who are paid to do a job should just do it, whether they are engaged or not. While a few companies seem to maintain this ...