The brand name puts a face on every company. Names like McDonald's, Amazon.com, GM, Apple, Intel, and a host of others have long become significant members of pop culture vocabulary. They've also ...

In one of many classic scenes from Ron Shelton’s 1988 baseball film Bull Durham, rookie pitcher Eppy Calvin “Nuke” LaLoosh brings veteran catcher Crash Davis to the mound (again) to explain why he’s ...

Managing brand images and building brand portfolios are difficult challenges even for the most seasoned executives. This is particularly true in hard economic times when consumers are prone to forego ...

This year, Stephen Mostrom has written 1,000 LinkedIn posts, and spent countless hours crafting copy that racked up more than 10 million cumulative impressions. But most of these posts didn’t have his ...