‘Branding’ and ‘Marketing’ are terms that traditionally refer to the ongoing actions implemented by an organization to enhance the sales of the organization’s products and services to increase revenue ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Most Effective Employer Brand ...

We all have our agency role models. Regardless of what your agency provides, there is probably a brand out there you aspire to someday become. Think for a moment about the brand image that the agency ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? It's a ...