Amy L. Ostrom, Mary Jo Bitner, and Kevin A. Burkhard argue that higher education improvements and innovations should be viewed through a service lens and driven by focusing on students as customers.

College leaders should embrace a customer-centric approach to improve the educational experience for their students. The September 22 issue of The Economist included an intriguing article, “The magic ...

Business blueprinting. It sounds like mapping the DNA of business, and that's what Unisys is attempting to do with its new, so-named initiative. Like gene therapy, the idea is that by mapping and ...

So What Does Marketing Really Do? For many years, I held various marketing positions in large B2B manufacturing firms and would be asked this question: “So what do you guys really do, anyway?” I found ...

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...

DENVER, January 23, 2025--(BUSINESS WIRE)--Render Networks, a leader in network construction management technology, today launched its Self-Serve Blueprinting solution. This innovative approach to ...

Blueprinting has become an abused term. For those who build their own engines—or at least want to know how to check clearances like valve-to-piston on an existing engine—we will offer some techniques ...