Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its "real and delicious food," the fast food chain unveiled Thursday a ...

This Burger King ad spans about 50 years in 60 seconds. In the ad, via BBH, a young man sees a Whopper TV ad in the late 1960s and then walks on the street, but as he walks it morphs into the 1970s ...

For many fast food chains, mascots are a big part of branding. What would McDonald's be without Ronald McDonald, or Wendy's without Wendy, the red-headed, freckled girl right in the middle of its logo ...