AI is transforming how NPCs behave, talk, and react in Unity games, making them more lifelike and responsive. From Claude-powered conversations to procedural behaviors, developers can now create ...

Unity has launched its Unity AI beta, a suite of in-editor tools designed to accelerate game development by automating tasks, generating assets, and integrating third-party AI models. The platform ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...

GDC: Ramen Acquisition of Coplay Brings Together the Best-In-Class Multi-agent AI Assistants for Unreal Engine and Unity Under One Roof Aura will be the First AI Assistant to Cover 80% of All Game ...

Recently, popular video game stocks like GTA 6 owner Take-Two ($TTWO), game development engine Unity ($U), and sandbox game Roblox ($RBLX) saw huge sell-offs that ...

SAN FRANCISCO, CA, December 9, 2025 (EZ Newswire) -- LinearGame, opens new tab, an AI-native game startup with operations in the U.S. and Singapore, today announced Yoroll.ai, a breakthrough ...

Google's new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one analyst says their fears are overblown. Google's new Project Genie will let ...

Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...

The investment bank estimates that advanced AI tools could reduce game development costs by nearly 50%, fundamentally ...