OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market ...

When Alphabet reported a 14% spike in second-quarter revenue this year, Google’s boss rushed to praise the role of artificial intelligence (AI). The technology is “positively impacting every part of ...

PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic ...

OpenAI has planned to charge advertisers per click for ChatGPT ads, shifting from impression-based pricing as it targets $102 ...

Consumption-based pricing does not eliminate contracts, but it does change how organizations must approach them.​ ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.