UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

Asos introduces a hybrid virtual try-on feature on its iOS app, allowing users to digitally try on 10,000 products using AI ...

Consumers leverage smartphone and tablet applications to interact with their favorite brands, as well as access detailed content such as articles, blogs and news announcements about new products and ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...

ASOS has over 23 million users worldwide and is rolling out a new AI-powered feature on its app that could change the way you shop.

Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...

Fashion retailer ASOS has unveiled two mobile apps as it aims to increase its offering for mobile and tablets: Daily Edit and FashionUp. Created by Nimbletank, the ASOS Daily Edit aims to give users a ...

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Under the three-year agreement, Criteo’s retail media ...